An ad server is a Web server that stores advertising content used in online marketing and delivers that content onto various digital platforms such as Websites, social media outlets and mobile apps.
An ad server is merely the technology in which the advertising material is stored and is the means of distributing that material into appropriate advertising slots online. Ad serving technology companies provide software to Websites and advertising companies to serve ads, count them, choose the ads that will make the Web site or advertiser the most money and monitor the progress of different online advertising campaigns.
The purpose of ad serving is to deliver ads to users, to manage the advertising space of a Web site and, in the case of third party ad servers, to provide an independent counting and tracking system for advertisers/marketers.
Ad servers also act as a system in which advertisers can count clicks/impressions in order to generate reports, which helps to determine the return on investment for an advertisement on a particular Web page.
Yclas is a free open source powerful PHP classifieds script that can help you start a website and turn it into a fully customizable classifieds site within a few minutes.
You can be as creative as you want with Yclas, create a marketplace, job board, real estate, car dealer or anything you want! modify text, customize fields, add users to help you moderate the website and many more features.
Yclas is released under the GNU GPL.
OSClass is all you need to easily create your own classifieds website.
It's a free and open script to create your advertisement or listings site.
OSClass is released under the Apache License 2.0.
Revive Adserver is the open source ad server formerly known as OpenX Source.
Revive Adserver enables publishers, ad networks and advertisers to Serve ads on websites, in apps, and in video players, and collect detailed statistics about impressions, clicks and conversions.
Revive Adserver is licensed under GNU General Public License.
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